The delicately designed and leading business information model, business structure, system and software structure of Star not only supports the present three businesses---analog TV, digital TV and data network of the broadcasting & TV industry and supports the future commercial operation of various new and value-added business. It also supports the highly flexible commercial operating mode, making the network operator quicker adapt to demands of the market and the changing and individualized services obtaining the earlier market opportunities and gaining the maximized commercial operating profits on the basis customers¡¯ satisfaction.