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As a cable network core technology provider, Star has an innovative and enterprising R&D team. Based on its nineteen years of system integration experience in the Broadcasting & TV industry and taking advantage of the development opportunities in China¡¯s Broadcasting & TV industry, Star has officially established independent product R&D institution at the beginning of the new millennium by recruiting excellent talent. It not only owns a rigid and highly effective R&D team composed of more than 100 professionals, but owns an internationalized and effectively operated R&D management system. All the software and hardware products are developed in strict accordance with the procedures based on CMMI 3.Star has actively participated in formulating the technical standards of China¡¯s Broadcasting & TV industry and constantly researched on new technology and new demands. In seven years it has researched and developed many series of products which have total independent intellectual property, meeting the demands of the Broadcasting & TV industry and gained more than 10 technology patents, all widely adopted by the Broadcasting & TV operators. The constitution of R&D team It owns quite a reasonable and complete talent structure which includes: high professionals covering research and adoption of new technology,s new standards, the research and analysis of new business¡¯ new demands, planning and management of products, framework and detailed designing of the system and software, software deployment and edition management, realization of software coding, testing, quality assurance and so on. All the R&D personnel possess bachelor or above degrees, among which PhDs and masters accounting for 48 percent. R&D and service system It has not only established a complete R&D process management in accordance with CMMI 3 standard software system, a technical service system of ISO9001 certification and a foresighted systemic product planning and product management, but also equipped itself with advanced support system and instruments of R&D and service tracking management in order to ensure an orderly and highly effective R&D and service process and guarantee the quality of products at the middle and final stages. Product series: After seven years of preparations, Star has formed four product series of independent intellectual property:
The delicately designed and leading business information model, business structure, system and software structure of Star not only supports the present three businesses---analog TV, digital TV and data network of the broadcasting & TV industry and supports the future commercial operation of various new and value-added business. It also supports the highly flexible commercial operating mode, making the network operator quicker adapt to demands of the market and the changing and individualized services obtaining the earlier market opportunities and gaining the maximized commercial operating profits on the basis customers¡¯ satisfaction. It has a variety of STB product series and models, separately or simultaneously support DVB-C, DVB-T, unidirectional net VOD, bidirectional net VOD, PVR, nPVR, nVSM and other businesses.
It is based on a globally leading open interactive TV platform, and at the same time supports services including VOD, Push-VOD, PreOrder-VOD , LFA,Time Shift TV, nPVR, Target Ads, nVSM and TV games whether in a one-way or two-way network environment.
Based on a unified lottery purchsaing platform which integrates a number of lottery systems, it can provide solutions covering security identification, lottery bets, lottery purchase, lottery rewards encashing and results inquiry. The payments of purchase and delivery of rewards will take a systemic integration with the third-party such as the SMS and banks¡¯ system, to adapt to the one-way or two-way digital television network, and provide the digital television business with a brand-new value-added highlights. 
STAR iBOSS deploy |
