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  The core of Star's competitiveness and engine of its rapid development.



  Star's consistent attitude and commitment to the nation, community, partners, customers and own employees, as well as its business value and ethic.



  Norm of behaviour and working style of Star and its employees, as well as Star's spiritual resource of effective reduction of costs and enhancement of competitive advantages for providing better service for the customers.



  Participative and proactive to competition. Keeping Star in a life state, to secure eternal developing vigor.